You will need three factors to produce a profitable startup: to begin with good people, to create something clients actually want, and also to spend very little money as you possibly can. Most startups that fail do it simply because they fail at one of these. A startup that does all three will most likely succeed.

And that is kind of exciting, when you think of it, because all three are possible. Hard, but possible. And since a startup that succeeds normally makes its proprietors rich, that implies getting rich is possible too. Hard, but possible.

If there is one message that needs to generate across about startups, that’s all. There isn’t any magically challenging step that will require brilliance to solve.

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